ZSM - Programme | 3rd year Tourism management
SUBJECT NAME |
IV. SEMESTER
Lecture hours |
VI. SEMESTER
Lecture hours |
V. SEMESTER
ECTS |
VI. SEMESTER
ECTS |
| Destination management I, II |
45 |
45 |
5 |
5 |
| IT for destination |
|
60 |
|
5 |
| Destination marketing |
60 |
|
5 |
|
| Socio-cultural aspects of tourism |
|
45 |
|
5 |
| Transportation in tourism |
60 |
|
5 |
|
| Distribution in tourism |
60 |
|
5 |
|
| Management of selected types of tourism |
|
60 |
|
5 |
| Fundamentals of ecology |
45 |
|
5 |
|
| English language V, VI |
30 |
30 |
3 |
3 |
| German language V, VI |
30 |
30 |
2 |
2 |
| Italian language V, VI |
30 |
30 |
2 |
2 |
| French language V, VI |
30 |
30 |
2 |
2 |
| Elective subject I |
|
30 |
|
2 |
| Elective subject II |
|
30 |
|
2 |
| Physical education (p.e.) V, VI |
30 |
30 |
1 |
1 |
*second foreign language
ELECTIVE SUBJECTS - THIRD YEAR
- Animation in tourism
- Destination promotion
- Cultural tourism
- Tourism and security
- Time management
- Gastronomy and enology
DESTINATION MANAGEMENT
The aim of this course is to enable students to learn about different means of tourism management within a destination, along with the purpose of tourism development that uses available resources in the best possible way. In accordance with sustainable tourism development, as well as with attitudes of a local community, the main participants of that development have to act in a coordinated manner; the main participants are local community and local government, the tourism industry and tourist organisations. Through a number of case studies, both positive and negative examples of tourism development will be demonstrated in order to illustrate the significance of decision making on the development of tourism in a destination. Students are also getting knowledge about the evaluation of the quality of destination management, using the examples of best practice.
IT FOR DESTINATION
IT has a great impact on marketing and management of a destination. The aim of this subject is to introduce students to the technologies that are mostly used on the World Wide Web, in call centres and information booths. The students, also, learn how to use software tools in creating a web site. The aim of practical tasks is creation of a web site for a particular destination.
DESTINATION MARKETING
Through this module, students employ and expand their knowledge of marketing acquired in Introduction to marketing. Special attention is given to marketing research and monitoring business environment for the requirements of a destination; market segmentation and positioning of a destination; design and innovation of tourism product in tourism industry; sales and promotion of a tourist destination.
SOCIO-CULTURAL ASPECTS OF TOURISM
This module encloses a number of methodical units; however, there are seven major subjects: Tourism as a social field subject; Structure of tourism as a socio- cultural phenomenon; Socio- economic aspects of tourism; Tourists and local inhabitants; Tourism- a factor of socio- cultural transformation; Cultural aspects; Mythology.
TRANSPORTATION IN TOURISM
The aim of this subject is to familiarise students with basic characteristics of transportation and to indicate the correlation between transportation and tourism at various levels. Special attention is given to the accessibility of a destination and its attractions, as well as to the impact of accessibility on intensity of tourist arrivals. The students will also familiarise themselves with the fundamental principles of transportation management in tourist destinations and transportation as a tourist attraction.
DISTRIBUTION IN TOURISM
The aim of this subject is to familiarise students with the business of tourist agencies, putting emphasis on legislative regulations. Through practical examples students are familiarised with modern tendencies in the development of tourist agencies, their interrelationship, as well as with the concept of marketing and business policy in tourism mediation.
MANAGEMENT OF SELECTED TYPES OF TOURISM
The aims of this subject are directed towards mastering fundamentals of marketing and management, as well as their application on selected types of tourist demand and supply. This subject encompasses nautical, congress, health, urban, cultural, sport, hunting, and fishing tourism. The specific development of each type of tourism in Croatia, the manner in which these types utilise existing tourist resources and attractions will be identified; as well as their impact on economy.
FUNDAMENTALS OF ECOLOGY
The origin and development of ecology as a modern multi- disciplinary field is introduced; difference between ecology and environmental protection is emphasised. Students are introduced to holistic approach in ecology- circular flow of matter. Various aspects of ecology are explained: fundamental problems of environmental pollution; current technical solutions used for environmental protection; the significance of technical protection of environment, especially in the tourism sector; EU- environmental protection standards and legislatives; carrying capacity analysis (especially important for tourism sector); environmental monitoring, etc. Students are also familiarised with the concept of sustainable development as an important factor in planning and development of tourism in a particular area.
ENGLISH LANGUAGE V, VI
The knowledge of foreign languages is an important aspect of working within tourism sector. The classes follow and complement the topics introduced at other modules. The syllabus is adapted for the needs of future managers in tourism and it includes language, communication, cultural elements, comparison and transfer of knowledge from native to foreign language. Students revise, learn and practice language structures, skills and vocabulary that will be required for a successful business correspondence and professional communication.
In the third year, the following units are processed: Entrepreneurship and management; Promotion in tourism (Promotion and marketing in tourism- types of advertising and promotion, Holiday types and market segments, Advertising); Development in tourism; Jobs in tourism; Scientific study in the tourism field. The classes are held in small groups organized by the level of students knowledge. The students have access to the multimedia lab and software for additional learning and practice (in cooperation with Ergonet multimedia centre).
GERMAN LANGUAGE V, VI
The focal point of the lessons is oral communication with the aid of authentic materials from the German speaking countries and Croatian tourism-related publications. Students use the knowledge of German language acquired during the first two years in discussions and in group/ individual presentations. The lessons include a number of case studies from the tourism trade. New vocabulary and communicational structures of business language are introduced throughout lessons.
ITALIAN LANGUAGE V, VI
The lectures in the third year complement the topics and content of the previous year. Students learn specific elements of Italian for tourism and hospitality industry (written correspondence, hospitability, professionalism).
The classes are supplemented by topics related to Croatian tourism as well as by the elements of Italian culture and civilisation.
Physical Education (P.E.) V, VI
The emphasis of this class is on the importance and purpose of physical exercise for human health. Through implementation of various kinesiological activities we influence development of functional-motor skills and build positive relationship with fitness activities in everyday life. The classes include general warm-up exercises, stretching, aerobic, dance forms, elements of sports gymnastics, elements of marshal arts, sport games, etc.
DESTINATION PROMOTION
The aim of this subject is to introduce students to the role, fundamental tasks and goals that promotion of a destination plays in the strategic marketing plan. The course includes the concept of image and its creation through slogans and visual symbols, as well as traditional and modern means of conveying the desired image to the target market. The use of media is analysed, as are forms of evaluating the undertaken promotional activities.
CULTURAL TOURISM
Through this subject students gain knowledge and practical skills required for creation, development and promotion of cultural tourism. The topics that the students will be introduced to are: What is cultural tourism? Who is who and who does what (how the cultural sector functions)? Why every historical and cultural resource is not a cultural attraction and how does it become one? How to maximize tourist potential of the cultural resources in a destination? How to tell the story of whom we are and what has shaped us? How to design a costume and scenography for our story? How to promote cultural tourism product? The knowledge in the field of cultural tourism will enable students to assist in creation of cultural-tourist products for museums and galleries, institutes for cultural and historical heritage, non- governmental organisations for regional development or product development, event and festival organisations.
TIME MANAGEMENT
Time management is a very important managerial skill. The module includes the following units: The importance of time, The significance of planning, Types of plans, Planning techniques, Personal plan management, Being more productive.
GASTRONOMY AND ENOLOGY
In this course students will gain some fundamental knowledge of gastronomy. They will also cover the following topics: culinary theory; significance and role of food in human development and activity; economic approach to kitchen management; and significance of control and planning in food preparation. They will be introduced to kitchen standards, to the technological and thermal approaches in food preparation, which includes the concept of pre-cooking, and with health and safety conditions of kitchen personnel.