ZSM - Programme | 2nd year
SUBJECT NAME |
III. SEMESTER
Lecture hours |
IV. SEMESTER
Lecture hours |
III. SEMESTER
ECTS |
IV. SEMESTER
ECTS |
| Fundamentals of economics III |
60 |
|
5 |
|
| Economics of tourism |
60 |
|
5 |
|
| Introduction to marketing |
60 |
|
3 |
|
| Human resources management |
60 |
|
4 |
|
| Strategic planning |
60 |
|
3 |
|
| Resource basis of tourism |
|
60 |
|
4 |
| Sociology |
|
60 |
|
4 |
| Statistics I, II |
45 |
45 |
3 |
3 |
| IT in tourism |
45 |
|
3 |
|
| Business finance |
|
45 |
|
3 |
| Organisation of tourism (with law) |
|
45 |
|
4 |
| Elective subject I |
|
30 |
|
2 |
| Elective subject II |
|
30 |
|
2 |
| English language III, IV |
30 |
30 |
3 |
3 |
| German language* III, IV |
30 |
30 |
2 |
2 |
| Italian language* III, IV |
30 |
30 |
2 |
2 |
| French language* III, IV |
30 |
30 |
2 |
2 |
| Physical education (p.e.) IV, V |
30 |
30 |
1 |
1 |
* second foreign language
ELECTIVE SUBJECTS - SECOND YEAR
- Quality management
- European integrations
- Event management
- Project management
- Fundamentals of small and medium-enterprises
- Electronic distribution channels in tourism
FUNDAMENTALS OF ECONOMICS III
The course if focused on the revision of the fundamental microeconomic principles and introduction of the basic macroeconomic issues and terms such as national accounts, expenditure, investments, business cycles, price stability and economic growth and stability. While microeconomics focuses on the specific enterprise, consumer or industry sector macroeconomics is trying to encapsulate broader picture of national economy in the short and long term.
ECONOMICS OF TOURISM
General concepts of tourism. Tourism market. Subjects on the market. Exchange on tourism market. Tourism services. Tourism product. Tourist demand. Concepts, types and characteristics of tourist demand. Tourist supply. Concepts, types and characteristics of tourist supply. Expenditure in tourism. Labour and employment in tourism sector. Economic impacts of tourism. Revenue and expenditure of tourism. Balance of payments. Tourism satellite account. Planning, development and investment in tourism. Correlation of private and public sector.
INTRODUCTION TO MARKETING
The subject includes a number of methodical units divided into five major modules. In introductory lectures students are introduced to concept, definition, development objectives and processes of marketing. The second module- Information System in Marketing presents the starting point for mastering the central modules: Marketing mix; and Planning, Organising and Controlling Marketing Activities. The final module is: Implementation of Marketing in various business activities with an emphasis on service industry marketing.
HUMAN RESOURCES MANAGEMENT
The subject is divided into two main modules. In the first module, students are introduced to the role of human resources management in a modern company through learning about the business environment, labour market, and human resources management depending on the structure and size of an organisation. After acquiring some fundamental, wider concepts selected units of organisational management are further studied: recruitment and selection of job applicants; employees’ education; achievement management; remuneration; work relationships, as well as strategic human resources management. The aim of the second module, which takes place simultaneously with the first, is to enable students to have some practical training in acquiring basic skills required for personnel management. These include decision making, delegating, team work, establishing goals, acquiring skills necessary for conducting interviews, conflict solving, negotiation, time management, and the power of positive thinking. Special attention is given to familiarisation and implementation of using a particular concept: transaction analysis, spiral dynamics, and some techniques of neurolinguistic programming.
STRATEGIC PLANNING
This module introduces students to the methodology of identifying main goals and directions of company development. One of the most important challenges that companies face today is how to build and how to keep a certain level of successful business in an unpredictable market and hyperactive business environment. The module is divided into two parts. The first one introduces the students to the tendencies and trends in modern management; process of strategic management; strategic alliances; value chains; mission and vision; social responsibility of a company; as well as principles and methods of creating short and long term business plans. Modifications in planning policy and management have impact on corporation development strategy; revision of internal structure and processes; as well as on identification of responsibility chain. In the second part of the module students learn, in detail, the premises of the company that have to be analysed and carried out in accordance with market demand, activities of the competition, and consumers' expectations, all before strategy implementation, i.e. planning and change management. Defining strategic goals is the starting point of specific, operative goals. The focus is on market segmentation, competition identification, strategic project management, strategic marketing, business reengineering, and measurement of industrial appeal or business strength of a company (SWOT analysis, KSF, BCG, ADL, and GE/McKINSEY portfolio matrix). Simultaneously, throughout the course, students are familiarised, through a number of case studies, with examples of the best practices. Through teamwork they have to find solutions to particular business situations.
RESOURCE BASIS OF TOURISM
Resources are the foundation that largely determines the development possibilities of tourism in a particular area. The students are introduced to the definition and classification of tourist resources. Through functional theoretical framework, students are introduced to the phenomena of tourism: tourism and environment; determinants of a tourist destination; as well as norms of carrying capacity in an area. Students are familiarised with diversity of potential and existing tourist attractions, i.e. with the means of their identification, systematisation, valuation, utilisation, and protection.
SOCIOLOGY
- Biology and ecology of sociability; differentiation from other fields.
- History and development of sociology (classical topics and classical theories).
- Macro sociology: Studying cultural and global structures and processes.
- Social stratification: Meaning, means and methods of stipulation. Major theories.
Particular sociology fields:
- Sociology of the Family
- Sociology of Deviancy
- Sociology of Religion
- Sociology of Science, Education and Technology
- Sociology of Tourism
- Fundamental Methods of Sociology
STATISTICS I, II
The course starts with an introduction to basic statistics (statistical terms, types of statistics, data collection, data resources, surveys, etc.); and is followed by descriptive statistics (data tabulation, range, dispersion, averages, etc.); time series (forming and presenting time series, individual and group indices, etc.); probability (probabilities, possibility space, etc.); sampling (sample types, forming a sample, etc.); evaluation of parameters; testing a statistical hypothesis (statistical hypothesis, hypothesis testing, etc.); and linear correlation and regression (correlation, covariance and correlation, multiple linear regressions, etc.).
IT IN TOURISM
Students learn IT applications for tourist companies that provide transportation, mediation, accommodation, food and other specialised services, as well as their application in government institutions for tourism. The starting point is the application of IT in operational and supervisory/managerial assignments.
BUSINESS FINANCE
Students are familiarised with business finance; functioning of financial system and a company’s financial management. Methods of company management, financial institutions, flows, and financial markets are presented. This subject also explores various techniques and principles of financing banks, other financial mediators and companies. Students learn policies, correlations that exist in all financial markets: capital markets; financial derivatives; money and foreign exchange markets. Special attention is given to the role of money; securities; and to credits- in direct and indirect financing of Croatia, as well as more developed economies. Current instruments of financing a business; as well as financial institutions in modern economy are pointed out.
ORGANISATION OF TOURISM (WITH LAW)
The subject includes a series of methodologically structured topics forming three larger groups in accordance with the study curriculum. ORGANIZATION OF TOURISM is treated separately and as a key feature of a modern TOURISM POLICY, also being taught in a couple of introductory lectures. The macro-organization of tourism itself is being approached at five main levels (sectors), namely: public, social, commercial, professional and international ones, all having specific impacts on different generating and host countries. Eventually, the lectures are concluded by an overview of LAW IN TOURISM, i.e. principal aspects of existing and future legislation in that field.
ENGLISH LANGUAGE III, IV
The knowledge of foreign languages is an important aspect of working within tourism sector. The classes follow and complement the topics introduced at other modules. The syllabus is adapted for the needs of future managers in tourism and it includes language, communication, cultural elements, comparison and transfer of knowledge from native to foreign language. Students revise, learn and practice language structures, skills and vocabulary that will be required for a successful business correspondence and professional communication. In the second year, the following units are processed: Tour operators (Tour Operation – planning and execution); Travel agencies (Travel agents, Tickets, reservations and insurance, Guiding); Types of travellers (Business vs. leisure traveller); Conference tourism (Conferences, Conference facilities, Conference equipment, Planning a conference program); Customer complaints (Dealing with complaints); Negotiation techniques (Business negotiation, Arranging and conducting meetings, Negotiation techniques, Types of contracts ); Funtamentals of technical communication; Tourist information; Markets and marketing. The classes are held in small groups organized by the level of students’ knowledge. The students have access to the multimedia lab and software for additional learning and practice (in cooperation with Ergonet multimedia centre).
GERMAN LANGUAGE III, IV
- Students attend beginner/intermediate or advance level classes, depending on their knowledge.
- Syllabus for the beginner/ intermediate level
- Students use the course book by P. Barbareis and E. Bruno: Deutsh im Hotel.
- Grammatical structures are being expanded so the main structures, such as: present, perfect, future, adverbs, adjectives (comparation, declination), subjunctive and subordinate clauses (with conjunctions: dass, weil, wenn), are being processed. The units consist mainly of dialogues in the context of situations similar to those in the first year, only that the structures and vocabulary are more complex. New topics are also taught, such as time and information relating to time, telephone conversation, complaints in a hotel, bookings (written, oral), etc.
ITALIAN LANGUAGE III, IV
In the second year, the focus is on developing conversation and independent expression. The classes encompass topics related to tourism (travelling, destinations, transportation, giving information, accommodation, entertainment, gastronomy, etc.). Grammatical structures are revised and reinforced, while new and more complex structures are added.
Physical Education (P.E.) III, IV
The emphasis of this class is on the importance and purpose of physical exercise for human health. Through implementation of various kinesiological activities we influence development of functional-motor skills and build positive relationship with fitness activities in everyday life. The classes include general warm-up exercises, stretching, aerobic, dance forms, elements of sports gymnastics, elements of marshal arts, sport games, etc.
QUALITY MANAGEMENT
The topics covered by the course are as follows: concept of quality; historical development of quality management system; Quality spiral; methods of quality management system; the costs of quality; measuring customer satisfaction; particular quality management systems; and the experience of applying quality management systems.
EUROPEAN INTEGRATIONS
The aim of this module is to introduce students to EU institutions and political organisation. Students are familiarised with: Political history and emerging of EU; EU legislation and institutions; Forthcoming EU constitution; Negotiation process of EU membership and pre- accession funds (PHARE, ISPA, SAPPARD, INTERREG CADSES III b, CARDS); EU budget; EU structural and cohesive funds; The new EU member states; and Sociology of European societies.
EVENT MANAGEMENT
Events and festivals are an essential element of tourist product and are key features in tourism and hospitality industry. Events and festivals shape an image of a destination, enable better promotion, expand the market, extend tourists’ visit and stimulate expenditure. They also have an impact on other factors beyond tourism sector. Through this subject, the various aspects of event organisation and management are studied. Students acquire knowledge of the problems linked to organisation of events and festivals; structure, dynamics and impact of events and manifestations on economy with a special emphasis on tourism. Students will gain knowledge and skills required for management in situations directly or indirectly connected with organisation of events and festivals.
PROJECT MANAGEMENT
Project management encompasses knowledge and processes essential for projects managers, from the identification of the necessity of a project to its completion. In the first module, students are introduced to fundamentals of project management and the purpose of acquiring knowledge in this field of management. In the second module, the principles of project management and in the third, the processes applied in project management are explained. The fourth module presents methods and techniques employed in project planning. In the fifth module, students learn project life- cycles. In the last module, the procedure of public procurement in Croatia and EU (as the integral part of project management) are processed.